A couple weeks ago Trinity Brewing threw a release party for their new logo. As someone interested in the arts I thought it would be cool to hear from Gordon Barnett, the guy who made the design, and hear a little about his decisions and his process:
|Trinity’s New Logo|
|Trinity’s Old Logo|
Why did Trinity want to change the old logo, what was it lacking, or how does their vision not quite tie into the old design?
I don’t believe Jason or TRiNiTY felt there was anything lacking in the original logo, rather they saw a need to evolve to a more “organic identity” – if you will. The brewery prides itself on growing their own (or using locally produced) ingredients. Jason Yester approached me back in early November, with the idea of “evolving” the logo. He wanted to retain the TRiNiTY Swirls but to take them to the next step. Also, Jason wanted to update the brewery tag line to “Artisanal Beer House & Eatery.”
What was their vision for the new one, what did they ask you to do differently, or did they give you complete control?
Jason and I enjoy not only a friendship on a personal level, but an incredible professional working relationship. There are times when Jason, who’s a gifted artist in his own right, has a particular concept or direction he would like me to take. Other times, he’ll simply say, “Man, I have no idea on this one… go for it!” One directive Jason did provide me was on the imagery, not only for the new logo but for all Trinity images moving forward (i.e. labels, tap handles, t-shirts), to have a more hand-drawn quality. Being a digital graphic designer, this does pose its challenges. But, I am “old school” having gone to art college back in the day before computers, I find it challenging and rejuvenating! One of the first beer labels I did for Jason was “Old Growth” (which my personal favorite TRiNiTY Beer), was done using brushes and water colors on stretched paper!